Traditional loyalty measurement is difficult and misleading
Return on Loyalty®
is the Ellipsis platform, that finally answers the question
“Is my loyalty program working?”
Always-on visibility into what’s driving results
Built on 20+ years of loyalty performance expertise
Delivers high-impact actions to grow customer lifetime value
Unlocks the true performance insights that accelerate program performance decisions
Return on Loyalty® unifies all your data to deliver real-time insights into program performance.
Align with your roadmap and execute prioritised revenue initiatives to maximise ROI.
Proven as the most reliable way to measure loyalty program performance.
Return on Loyalty®
helps program operators measure true program performance
Understand your customers
Know how engagement is driving program value and business performance.
Prove program performance
Return on Loyalty® underpins the most robust and transparent reporting on your program’s financial performance available today.
Unlock more profit
The Ellipsis Expected Performance® model enables identification and valuation of growth opportunities.
Unifies your Data and Applies Advanced Attribution
How LaserAway Unlocked the True Value of Loyalty
Many loyalty programs remain trapped in a siloed view: a marketing cost centre, rather than a commercial growth engine. That perception creates real tension for CMOs and loyalty leaders when budgets are under scrutiny. How do you justify loyalty spend to a CFO if the ROI isn’t clearly visible?
Roadmap
Unlocking Value
“Ellipsis has given us a level of confidence from both a marketing and sales perspective. Previously, we were pulling back from marketing because we couldn’t quantify our marketing and loyalty spend. Now, Ellipsis has allowed us to be more confident about using loyalty messages and mechanics in the sales cycle.”