David Jones and BWS have partnered with ecommerce technology firm Rokt
09 September 2025
David Jones and BWS have partnered with ecommerce technology firm Rokt. They'll use Rokt's technology to deliver non-endemic brand offers on their order confirmation pages. THE ICONIC is expanding its existing partnership with Rokt to include post-purchase offers.
Velocity Frequent Flyer annual results
08 September 2025
Velocity Frequent Flyer (the frequent flyer program of Virgin Australia) announced its annual results:
🔹Underlying revenue was $450 million (up 10% or $41 million).
🔹Underlying EBIT was $127 million (up $12 million).
🔹There were 900,000 new members
🔹14% growth in external billings
🔹12% growth in active members
Adairs Retail Group has 1 million paying members of its Linen Lovers program. In July it announced a partnership with Qantas Frequent Flyer in which Linen Lovers members earn Qantas points. Adairs expects the partnership and incremental cost of points to deliver increased market share, higher average transaction values, customer acquisition and increased frequency
ShopBack is driving $4 billion in sales
08 September 2025
ShopBack is driving $4 billion in sales annually for online retailers in Australia and New Zealand. That's growing at 40% YOY.
Kogan.com loyalty program profit
07 September 2025
Kogan.com produced 28.3% of its gross profit in recurring subscription revenues from its loyalty programs Kogan FIRST (Australia) and Mighty Ape PRIMATE (New Zealand). Kogan FIRST produced $51.3 million of revenue (up 17% on FY24 and up 40% on FY23) with 90% of subscribers on an annual plan. A new premium loyalty tier, Kogan FIRST MAX, was launched.
Super Retail Group reported the performance of its loyalty programs
04 September 2025
Super Retail Group reported the performance of its loyalty programs. At a group level, they now have 12.5 million active loyalty members (up 1 million with active defined as having a purchase in the last 12 months). Loyalty program members have an NPS of 71 (up 2 points from 69) and members contribute 79% of sales (up from 77% last year).
Medibank reported on its Live Better rewards program in in it's annual results. 931,000 customers (up from 823,000 last year) participated in Live Better claiming $32.8 million in rewards (up from $24.3 million last year). That figure includes the value of rewards claimed with partners (such as partner products and vouchers) and health cover rewards (such as savings on premiums).
Wesfarmers reported that Flybuys now has 9.9 million active members
03 September 2025
Wesfarmers reported that Flybuys now has 9.9 million active members (active are members with activity in the last 12 months), Priceline Pharmacy Sister Club has 4 million active members and Bunnings PowerPass has 1.2 million active members.
Woolworths Group's full year results
03 September 2025
In Woolworths Group's full year results, Everyday Rewards members increased 500,000 to 12 million. 10.4 million are active (scanned their card in Woolworths or a partner in the last 12 months) which is up 6% on the last financial year. Everyday Extra paid subscribers are up 31% (vs F24) and they now have 1.1million Everyday Insurance and Mobile customers (up 7% on F24).
Coles Group announced that Flybuys active members grew by 4.4%
03 September 2025
Coles Group announced that Flybuys active members grew by 4.4% with a 13.3% increase in customers redeeming points through Coles supermarkets (active wasn't defined). Flybuys swipe rates are up 6%. Coles Plus and Coles Plus Saver subscription membership doubled. Retail Media Network Coles 360 increased income earned (in supermarkets and liquor) by 13.5%.
ING Australia has introduced Pocket Perks
02 September 2025
ING Australia has introduced Pocket Perks, a cashback rewards program that automatically applies when customers use their Orange Everyday or Orange One cards. Offers include up to 5 % cashback at retailers like Kathmandu and rewards can be redeemed from more than 80 different retailers.
Flybuys active members rose 4.4% to 9.9 million
02 September 2025
Flybuys active members rose 4.4% to 9.9 million, with a 13.3% uplift in points redemption in Coles Group supermarkets.
Luxury Escapes’ paid loyalty program LuxPlus+ Growth
02 September 2025
Luxury Escapes’ paid loyalty program LuxPlus+ has grown to 50,000 members since launching in June 2024, each paying an annual fee of $249. The company is targeting 70,000 members by the end of FY26. Its free loyalty program, Société, launched in April 2025.
Adairs Linen Lovers loyalty program
02 September 2025
Adairs Retail Group’s Linen Lovers loyalty program reached 1 million members in FY25, contributing over 80% of total sales. The brand also launched a new partnership with Qantas Frequent Flyer in July 2025.
Aussie Broadband has sold Buddy
01 September 2025
Aussie Broadband has sold Buddy, which has 14,000 customers, to Tangerine Telecom for $8 million. The sale comes two months after Commonwealth Bank increased its stake in Tangerine and its sister company More to 40 per cent from 30 per cent previously.
Air New Zealand now has now with 5 million Airpoints loyalty members
01 September 2025
Air New Zealand now has now with 5 million Airpoints loyalty members (up 9% on 2024). It's refreshing loyalty tiers and benefits while noting that forthcoming interchange regulation impact on Airpoint's cash flows is uncertain.
paywith has partnered with Metcash
31 August 2025
paywith has partnered with Metcash to launch the new IGA Rewards digital wallet. The platform integrates payments and loyalty into a single digital experience across IGA stores nationally.
HCF Australia has launched its new Thank You app
28 August 2025
HCF Australia has launched its new Thank You app on the Google Play Store, designed for over 2 million members. The app offers savings as part of HCF’s efforts to recognise and reward loyalty, with additional features planned as the program continues to evolve and expand.
The Reserve Bank of Australia list of “eligible costs”
27 August 2025
The Reserve Bank of Australia has proposed excluding cardholder rewards, such as frequent flyer points, from the list of “eligible costs” that can be funded through interchange fees. These rewards account for 0.47% of the 1.67% total cost of a domestic credit card transaction.
Commonwealth Bank will reduce the travel transfer options in its Awards program from 1 October 2025, retaining only Virgin Australia Velocity as a partner. The change eliminates 12 airline and 3 hotel loyalty program partners and also ends redemptions via Awards eShop and Flight Centre.
Adore Beauty Group reported a 67.8% increase in EBITDA to $8.1 million for FY25. New customer numbers rose 4.9%, driven by investment in its omni-channel model, AI personalisation, reduced promotional cadence and continued retail media growth.
MYER has integrated its Myer One loyalty program into apparel brands acquired from Premier Investments, including Just Jeans, Portmans, Dotti, Jay Jays, and Jacqui E. Since early August, over 50% of sales from these stores have been linked to Myer One.
CommBank Yello loyalty program Success
24 August 2025
Yello has delivered $135 million in cashbacks and partner offers to customers in the 19th months between November 2023 to June 2025. 360,000 business customers now qualify for Yello for business. 60% of Yello partners are also CBA Business Banking, Institutional Banking and Markets customers.
AMP has launched AMP Rewards
24 August 2025
AMP has launched AMP Rewards, a new program that offers cashback that can be directed into members’ super accounts. Members earn cashback by linking their existing cards and shopping with over 400 partner retailers.
Leafio has launched a refreshed loyalty program
21 August 2025
Leafio has launched a refreshed loyalty program for pharmacists, featuring a four-tiered rewards system with discounts and CPD-accredited courses via SAGED. The update follows the expansion of Same Day Delivery to Brisbane and the Gold Coast, adding 21 new pharmacies to its network.
Hockey Australia has partnered with The Pass
20 August 2025
Hockey Australia has partnered with The Pass as its Official Hospitality Partner until July 2026, providing members with access to over 200 bars, restaurants and venues across Australia. Offers include a $10 welcome credit, 10 % off food and beverages and member‑exclusive perks via the app.
My Rewards has finalised the development of its new blockchain-based KLEVO Platform, following the acquisition of Fly Wallet Pty Ltd and completion of the Klevo Rewards pilot.
Public servant travel bookings increased by 20% during Qantas’ double status credits promotions.
18 August 2025
Public servant travel bookings increased by 20% during Qantas’ double status credits promotions. The departmental review covered 800,000 transactions, equating to about $500 million spent annually on travel by the Australian Public Service. Government bookings account for 3.3% of Qantas’ overall bookings and 1.4% of Virgin’s bookings.
Qantas Frequent Flyer and Virgin Australia’s Velocity members pay on average 8% more for flights when close to reaching a higher status
17 August 2025
Qantas Frequent Flyer and Virgin Australia’s Velocity members pay on average 8% more for flights when close to reaching a higher status tier, according to the ACCC. With Qantas Frequent Flyer having 17 million members and Virgin Australia’s Velocity close to 13 million, loyalty influenced up to 71% of flight bookings, earning the airlines $511m and $115m respectively.
Passport Rewards has launched in Australia
12 August 2025
Passport Rewards has launched in Australia offering airline agnostic Passport Points. Members earn points by linking their payment cards and shopping 300 retail partners in Australia including Woolworths Group, MYER, Bing Lee and Virgin Australia. It includes a points accelerator offering points earning multiples of 12 times.